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James Bourner has a look at two seemingly interchangeable terms in display – RTB (real-time bidding) and Programmatic Advertising – and what the difference is between them.
Some believe that programmatic marketing boils down to a set of algorithms that entirely remove creativity from the process. Does programmatic marketing mark the end of creative advertising?
Mixare (mix Augmented Reality Engine) is a free open source augmented reality browser, which is published under the GPLv3. mixare is available for Android and for the iPhone 3GS and above. It works as a completely autonomous application and is available as well for the development of own implementations. More…
Un imbuto dove dall’alto arrivano le visite degli utenti e da sotto escono – o almeno dovrebbero uscire – vendite e conversioni.